Gatorworks | Baton Rouge Web Design & Development

Date: Thu. Jan 21, 2010
Time: 07:00 PM
Location: Independence Park Theatre
7800 Independence Blvd
Baton Rouge , LA

Tickets: 225.216.0660, theparktheatre.com
$10 – AAF-BR and SME-GBR members
$25 – General Public

The social media revolution has changed the way we live our lives and conduct our business. Learn social media techniques that will improve your sales from a master marketer.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. In so doing, he learned that the Internet offers up potential via these free tools for businesses and individuals alike to develop their own brand. Gary will touch on his core themes for best utilizing these tools, including why listening is more important than speaking, the importance of authenticity in business, and what it means to “scale your caring.” Learn more about Gary at garyvaynerchuk.com, or catch him on Twitter where he has over 840,000 followers!

Join Gary at a Wine and Cheese Reception before the event from 4:30 to 6 p.m. Cost to attend the reception is $250.
Information courtesy of AAFBR.

Today I had the pleasure of visiting with Ms. Ware’s 9th/10th grade business class! My good friend, Trammie Anderson whom I serve with on the board of AAFBR, has been working with the students over the last 6 weeks in conjunction with Junior Achievement. Trammie, who is a graphic designer at Lamar, has been teaching the students the principles of entrepreneurship and the tools needed to start your own business. So, on the final day of the Junior Achievement course, Trammie invited me to come speak to the students about my business. I enjoyed telling the students the story of starting Gatorworks at a young age (17), and I reminded them that it’s never to early to start planning your future. The students were very engaged, and it was encouraging to be surrounded by so many future leaders in our community.

At the end of my talk, the students played a multimedia presentation that they had put together as a going away gift for Ms. Trammie. The presentation was put together very very well, and I think I was in the presence of some future business owners in the room.

Congratulations, students, on all your hard work. I wish you all the best!

American Advertising Federation of Baton Rouge Event:

As technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

She’ll share her expertise on topics such as:

·         App market & market share
·         Other platforms (Android)
·         Who are the best players/developers?
·         Documents you’ll need
·         What kinds of apps do well
·         Dealing with Apple and getting approved (including AppStore guidelines)
·         Pricing models (Do apps make money?)

Alessandra Lariu is the SVP Digital Group Creative Director of McCann Erickson in New York, where she works with clients such as MasterCard, General Mills, Kohls, Weight Watchers and Verizon.