Jul 20
brianrodriguez
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The Best Way to Advertise Online
posted by Brian Rodriguez on July 20th, 2006
Gatorworks is proud to announce its partnership with online advertising firm ReachLocal. ReachLocal is the largest search advertising firm in the nation for local and regional businesses. Its focus is local and their goal is to help you make more dollars and sense out of the local Internet.
Mastering the local internet is vital to attracting new customers. Americans search online over 3 billion times a month for local products and services. A reported 54% of America’s internet users now use search sites like Google instead of the print yellow pages to find local businesses. Gatorworks President/CEO, Brian Rodriguez is very excited about the partnership as it will provide a great service to supplement what Gatorworks is already doing for its web clients. Rodriguez stated, “Our firm is priveleged to be doing business with ReachLocal as they are such a great company that really takes online advertising to the next level.”
ReachLocal specializes in local search, making it a more effective and efficient way for your company to obtain new customers. They take the guesswork out of your advertising dollars by allowing you to see exactly where your money is spent and the business generated from your spend. Gatorworks collaboratlively works with ReachLocal to track all the results (searches/impressions, clicks, phone calls via recording and caller I.D., emails, form submissions, etc) and make them available to you 24 hours a day. The technology and service is unmatched in the local search industry and their goal is to exceed your expectations as a business partner by adding tangible value to and increasing revenue for your business.
Gatorworks and ReachLocal connects parties who are searching online for your specific product or service through the use of the industry standard “pay-per-click” online search. They provide a competitive advantage and dominant internet presence at the precise moment prospective customers are actively looking for their clients products and services. Most importantly, Gatorworks and ReachLocal have the unique ability to drive the activities most likely to convert these online searchers into offline customers.
There are two main differences between the online advertising services offered by Gatorworks and that of industry giants such as Google’s Adwords service.
1. Syndicate Online Ads Throughout All the Major Search Engines
First, the Gatorworks online advertising service does not just put your pay-per-click ads on Google. Instead the ads are syndicated across all the major search engines such as Google, Yahoo, AOL, MSN, and Superpages (just to name a few). When you sign up for an account at Google Adwords, your advertisement is displayed solely on Google. The Gatorworks service includes Google; however, for the same budget price the client’s ads are displayed on all the major search engines as well. Then, the client can login to one central control panel rather than having to login to several control panels to view reports from each respective search engine.
2. Track and Record Phone Calls
Gatorworks and ReachLocal help their clients maximize their return on investment by not only allowing them to see reports that show impressions and unique visitors, but also phone calls! At any time, the client can login to their control panel and see the number of phone calls their business received, the caller I.D. of the business/individual, and an actual recording of the phone call. This tool can certainly help with ROI numbers as well as be used as a customer service/sales training tool.
To learn more about the online advertising services, feel free to call Brian Rodriguez directly at 225-709-6153.








